I know it’s expensive; if I had $10 for every time a person told me that, then I’d still probably still only be able to buy a rollerball pen, but there’s just something about this Japanese retailer that makes it worthwhile.
The quiet branding, the streamlined functionality, the minimalist design: there are few brands that I would shout home about in this way. Muji deserves it.
Compare it, if you will, to the UK’s purveyor of pens & paper goods: WHSmiths. Whereas ‘Smiths stack their shelves with pencil cases shaped like giant coke cans and scented gel pens that reek of toilet detergent, Muji boasts a simpler aesthetic that fits quietly into your life.
I’ve browsed their Oxford Street store before, but in Hong Kong, the ease and convenience with which I can get my Muji fix (there are 10 in the city) makes it one of my HK Highlights.
Hate Muji? Want to start a fight about it? Leave a comment or Tweet me @chrispbone. Thanks.
PFHK
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